Consumer PR
WHPR’s roots lie in consumer marketing PR. It is the sector where the company first established its reputation and where for over three decades we have delivered top level creative publicity campaigns on behalf of our clients.
The key to WHPR’s successful consumer marketing PR activity is our ability to find genuine insights about our clients’ business and then to create innovative programmes that add value for our clients. Successful marketing PR can play a real role in communicating the personality of the brand and can have a hugely positive impact on consumer brand performance.
Within the consumer PR division, we work on high profile brands in the food; drinks; leisure; fashion and beauty sectors. WHPR has also developed an expertise in the growing area of Lifestyle PR.
Our success is evidenced by the fact that some of the world’s leading brand companies who came to WHPR initially with a single brand are now using our services for several of their brands. Together with the brand marketing teams, we invest considerable time in developing consumer insights and devising high quality strategic PR approaches to promote the brands entrusted to our care.
Increasingly our consumer PR campaigns are integrated across all marketing communications disciplines with single focus campaigns encompassing PR, advertising, direct marketing and promotions.
WHPR’s experienced team of PR professionals combine creativity with media relations skills and business understanding to deliver the following consumer marketing PR services:
- Consumer Research
- Programme Planning and Development
- Media Relations
- New Product & Services launches
- Integrated Communications Campaigns
- Sponsorships
- Nutrition PR
- Event Management
- Issue Management
