DIGITAL INFLUENCE@WHPR

With the rapid emergence of new digital media channels such as blogs, RSS feeds, podcasts, Second Life, You Tube etc, managing and enhancing a company’s brand and reputation on-line has become increasingly difficult. 

With so many on-line conversations and connections taking place across a variety of different and ever changing channels, how can companies work out who to talk to on-line and the best ways of communicating with them?

Digital Influence@ WHPR provides clients with the strategies required to maximise their impact on-line through engagement with the key audiences. 

For each client, the Digital Influence@ WHPR division can identify the influential users of digital media, where they go on-line, and what they hope to accomplish when they're using the Internet and digital media. 

Through a combination of powerful partner technologies and our worldwide Ogilvy PR expertise, we generate Digital Influence Audits (DI Audits), which outline what channels and activists are most influential for a specific client. In addition, because the Internet and conversations are constantly evolving, regular DI Audit updates can be provided to ensure relevance.

Using the information from DI Audits, we can then develop the strategies and solutions necessary to most effectively connect with customers and constituencies across the digital landscape. 

Digital Influence Engagement may include a mix of the following initiatives:
* Viral Program Development
* Online Events
* Blog Development/Support
* Blog Visibility
* Contests & Promotions
* Microcasting/Podcasting
* Digital Advocacy
* Crisis Communications