About Us
Established in 1972, WHPR represents an unrivalled list of top Irish and international companies, both public and private, and public sector bodies. Many of our clients have worked with us for more than ten years, some for over twenty, a strong benchmark for our commitment to creativity and client service and our results-oriented approach.
WHPR is part of the Ogilvy Group in Ireland, and both are part of WPP, the world's largest communications services groups, employing 110,000 people in 106 countries.
Our expertise lies in devising communications programmes and initiatives that are both strategic and creative and designed to deliver results. Our work spans the spectrum of communications activity from publicity, photocalls and event management to the development of news platforms, stakeholder engagement, public affairs strategies, parliamentary affairs, corporate and financial public relations and medical education.
We represent a wide range of clients both domestic and international and across public and private sector. Industry sectors in which we work include banking, insurance, law, property development, pharmaceutical, healthcare, nutrition, health promotion, transport, technology, communications, sport, entertainment and fashion amongst others.
In 2010, WHPR won its second Supreme Award for Excellence in Public Relations at the PRCA Awards for its work on the Guinness 250th Anniversary Celebrations. This was only the fifth time in seventeen years that this award has been presented. In 2006, WHPR also won the Supreme Award for Excellence in Public Relations for its work on the Guinness All-Ireland Hurling Championship campaign. Since 2005, WHPR has won 9 ‘overall’ PR Excellence Awards and received 48 ‘highly commended’ citations.
WHPR is a founder member of the Public Relations Consultants Association (PRCA) and adheres to the highest professional standards and codes of practice for the PR industry. Our business operations and standards have been independently audited and approved by the PRCA Consultancy Management Standard.
Our Capabilities
- Consumer PR
- Corporate PR
- Lifestyle PR
- Health & Medical
- Public Affairs
- Sports PR & Sponsorship
- Digital Marketing
Consumer PR
WHPR’s roots lie in consumer marketing PR. It is the sector where the company first established its reputation and where for over three decades we have delivered top level creative publicity campaigns on behalf of our clients.
The key to WHPR’s successful consumer marketing PR activity is our ability to find genuine insights about our clients’ business and then to create innovative programmes that add value for our clients. Successful marketing PR can play a real role in communicating the personality of the brand and can have a hugely positive impact on consumer brand performance.
Corporate PR
WHPR’s Corporate PR Practice focuses on reputation management for a broad cross-section of clients from financial; insurance; aviation; legal; technology; energy and telecommunications sectors.
A large amount of our work deals with integrated stakeholder communications, particularly in the area of change management, where consultant Christine Brophy specialises in internal change communication projects.
Lifestyle PR
Lifestyle PR is a boutique division, which specialises in promoting and enhancing high profile brand names in the media. Our clients encompass brands from a range of lifestyle industries: retail, fashion, beauty, drinks, foods, travel and tourism.
We offer a unique combination of talent, creativity, knowledge and strong bonds with key influencers including; editors, reporters, stylists, bloggers and photographers.
Health & Medical PR
WHPR is a leading innovator in health and medical communications. Our clients encompass a strong mix of public and private sector organisations including pharmaceutical and healthcare companies, Government agencies, and patient groups/charities.
Our team is skilled in devising strategic and creative healthcare PR programmes that play a role in supporting wider business, communications or marketing objectives. Our consultants in the health & medical practice are experienced, skilled professionals adept at working with the healthcare sector and finding new ways to interest media in health stories and topics.
Public Affairs
The public affairs practice supports clients in the pursuit of their public policy and government relations goals. Management of the public policy elements of your organisation's operating environment is critically important, with significant value at stake from legislative, regulatory and administrative decisions, especially in industries with large capital investments and long payback periods.
Our team possesses deep experience of the political process in Ireland, Europe, the United States and beyond, providing a rich understanding of how decisions are made by political stakeholders of all kinds. We are regularly in contact with elected officials, civil servants and other key influencers on behalf of our clients, who include major Irish and multinational companies and organisation
Sports PR & Sponsorship
WHPR has a reputation second to none in the area of sports marketing & sponsorship. It is a reputation that has been built over the last 25 years through work on major sports sponsorships, on sports brands, for Ireland’s leading sporting organisations and on sports infrastructure.
We work with our clients through any and every stage of the sponsorship process, from strategic advice, sponsorship negotiation, to delivery, using the experience, processes and insights we've learned from delivering award winning campaigns for our clients for almost three decades.
Digital Marketing
As part of the Ogilvy network, WHPR has access to wealth of experience and knowledge in the all aspects of Digital. Ogilvy’s 360 Digital Influence Practice is led by Managing Director, John Bell, who is currently serving as President of the Word of Mouth Marketing Association (WOMMA). On the ground, WHPR has a team of specialist Digital Influence practitioners who adapt the learnings and knowledge of the global team to the Irish market.
We have technology and methodology for identifying and engaging key influencers and activating networks of people to share and recommend products, services and issues. We create engaging experiences designed to promote awareness, brand loyalty, advocacy and conversion.